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VITTORIA

Brand Strategist

This was my final project for my Fashion and Luxury Marketing abroad course. I focused on merging storytelling, luxury branding, and industry expertise to help shape a fine jewelry brand rooted in elegance and timeless beauty.

Date

Summer 2023

Location

Florence, Italy

Skills

Brand Concept & Storytelling
Symbolism & Creative Vision
Material & Gemstone Curation
Competitive Positioning
Visual & Campaign Strategy

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